The takeAIM campaign is a Health Education England-funded, trainee-led initiative to help promote Acute Internal Medicine. It is supported by the Society for Acute Medicine.
The takeAIM initiative was established to raise awareness of acute internal medicine (AIM) and encourage junior doctors and medical students to consider a career in AIM. The challenge was to create an engaging website full of useful content surrounding AIM. We also needed to promote the regular national events that takeAIM host, and encourage junior doctors to register.
Using fantastic assets provided by takeAIM, and creating our own patterns, icons and artwork we created a clean, vibrant website with an educational feel to it. We felt we needed to create something easy to use, and appealing to junior doctors and medical students. We created an educational hub, resources area, and support pages to answer the questions they’re asking.
takeAIM have a website that is rising up the rankings and encouraging doctors to take a career in Acute Internal Medicine. We’ve seen great interest in the website, and it only looks to get stronger over time. We’re very proud to have worked with takeAIM, and hope to continue our relationship long into the future.