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The key metrics speak for themselves as we’ve seen a 45% increase in leads due to WATBs well-designed user journey that funnels visitors in the simplest way possible.

Chris Veale, Shippo
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Shippo are a fast growing company that help small businesses import goods from overseas. Shippo allows you to share shipping containers meaning their service is much more affordable than traditional methods. They came to us to improve their lead generation, online presence, and user experience on mobile. Shippo also wanted a way for their customers to track their shipments easily via the website.


Starting with some post-it notes, personas and goals in mind; we came up with multiple user journeys that would allow Shippo’s customers a hassle free time whilst on the website. We used simple, functional designs based on bold colour, clean typography and large call to actions to simplify the online experience. We streamlined the quick quote journey into one large field that carried across initial data to a two step process to keep the process hassle free. To make the shipment tracker, we setup an integration into the management CRM Podio, which Shippo currently use. The whole site is a custom build, built upon WordPress.

An image, graphic or illustration of the work
An image, graphic or illustration of the work An image, graphic or illustration of the work
An image, graphic or illustration of the work

Services provided

  • web_design

    Web Design

  • digital_marketing

    Digital Marketing

  • graphic_design

    Graphic Design

  • development

    Web Development


We’ve ended up with a website that everyone is extremely proud of, and not only that, a website that has seen leads improve by 45% since launch. We’re delighted with the website we’ve made, and more importantly, Shippo are too.

“I can’t speak highly enough of WATB’s ability to deliver a quality website.  We had two main requirements from our initial brief.  Jonny and his team delivered exactly what we were hoping for in each aspect without compromise.

The user experience is so much better than what we had before and WATB’s developers have created a bespoke tracking tool to improve our service offering.”

– Chris Veale, Shippo

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