Great content is about giving your potential and existing customers something useful or valuable
Whether it’s a blog post, live-video or an infographic – if your content is interesting, entertaining, shareable and created with SEO in mind, you can drive traffic to your website. Content gives you the chance to talk about your product/brand, your sector or anything in between in a positive way and engage with customers. We’ll have partnered with you because we believe in your products, so let us shout about them for you.
Pay Per Click (PPC)
Pay Per Click is the more reactive cousin of SEO
Keywords that people use to search for products related to your brand can be bid on, so you can pay for traffic to reach your website. Your brand can then appear above other organic search results on Google. We’ll match you up with one of our PPC experts and we’re confident you’ll see more leads and more sales.
Social Media is often brought up in marketing discussions, and for good reason.
Facebook, LinkedIn, Twitter; we’re sure you’ve used some of social media’s big players in your personal life, but have you harnessed their potential to connect with customers? Social media marketing allows you to chat with your customers, give your brand a personality and drive traffic to your website.
My website which for many years was stagnant has been steadily improving month on month since signing up to an SEO and PPC plan with WATB. Graham who looks after my account is very proactive and takes pride in generating a return on investment for me which is fantastic
Joe Chandler, Founder, Chickidee Homeware
Search Engine Optimisation (SEO)
Google processes over 3.5 billion internet searches every day.
SEO strategy helps pull customers towards your brand. When someone Googles a service or product you offer, your website needs to be readily visible and accessible, so you don’t get gazumped by competitors. Google likes to keep us on our toes, so they’re always changing their algorithms, which determine where you’ll pop up when people search for your products. We’ll monitor the digital marketplace and use our experience to implement an SEO strategy that keeps you relevant and generates sales.
Conversion Rate Optimisation
A relatively new focus in internet marketing
Conversion Rate Optimisation (CRO) is quickly establishing itself in popularity alongside SEO and PPC. Once you have regular traffic to your website it is time to focus on ensuring that those visitors convert into paying customers. By utilising a data driven, innovative approach, tweaks to your website design and user experience can transform your website into a sales and lead generation machine.