It’s not uncommon to hear the line “I don’t think Instagram is right for my business, my customers aren’t on there”
I can debunk that mentality with one link: https://www.instagram.com/maerskline/ – Here you have the world’s largest shipping company showing off their products and services beautifully without being ‘salesy’ what-so-ever. Not only that, they’re a social media monster, their Facebook account has 1.1 Million followers, their Twitter account, 121k. Perhaps a business most people think wouldn’t be associated with that type of approach.
Now, we know that business won’t come through these channels, if it does, it won’t be a lot. That’s not why they use them though, it’s a long-term indirect approach that’s making them visible on the web. Utilising social media like this allows them to get their content shared a lot, this is good for Google rankings. Creating great content that people want to share is so important in digital marketing.
So what are you waiting for?
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