What is a responsive website?

3 min read
Jonny Pathan
Cartoon Images of different devices

This may seem old now, as we’re all pretty sure we know what a responsive website is. But for those who don’t, alas! Here’s a handy infographic explaining the principle.

What is a responsive website
What is a responsive website?

Key takeaways.


What is a responsive website?


A website that can be viewed in response to the size of the screen or web browser one is viewing with.

Content should flow like water


The liquid becomes the bottle. The liquid becomes the screen.

Is it necessary?

  • 80% of internet users own a smartphone.
  • Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
  • Average smartphone conversion rates are up 64% compared to the average desktop conversion rates.
  • Mobile will likely account for 50% of all digital ad spend in 2016 (worth $100B)

Key benefits

  • Save time and cost on mobile development
  • Improved Browsing Experience
  • Consolidate your analytics and reporting
  • Higher Conversion Rates
  • Lower Bounce Rates
  • Improved SEO – Google favours ‘mobile-friendliness’

Data: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016

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