We’re over the moon to have won gold for Shippo at the Surrey Digital Awards for best B2B website. We also managed to bag a bronze on the night too for our own website!
Working with Shippo was a breeze, a truly forward-thinking company who wanted to create something great in collaboration with us. That partnership and approach seems to have paid off. Here’s what Shippo had to say:
“Here at Shippo, we have one aim – to make importing as simple and stress-free as possible. As our customers’ first point of contact, we wanted our website to reflect and embody our values. To be tailored to our customer’s needs and brimming with useful, cutting edge features as well as easily navigated and simple to use.
We’ve had a sleek and easy-to-use new website made; invested in graphics and videos; worked hard to expand our blog . . . In the past year, we’ve made many upgrades to our content to try to provide more value for our customers. Among these is our website’s newest bespoke software – our free tracking portal.
Thanks to WATB Creative, our website is innovative and modern – something that is practically unheard of in the freight industry – and last Thursday all of our hard work was recognised.”
We’re really proud of what we’ve achieved and we look forwards to working on more great projects in the future. We’re constantly trying to better ourselves and we always strive to be the best we can. Every client project we work on, large or small, is treated as if it was our own. Long may that continue!
View the website here: Shippo
Established in 2014, the Surrey Digital Awards is part of series of similar schemes looking to reward innovation and progressive thinking by businesses, individuals, events, charities or educational establishments. Our winners span several industries and range from individuals to national companies, but all have at the core of their entry a desire to use digital media as a means to achieve greater things for their business.
Our mission is not only to reward those businesses who have already taken significant strides forward, we’re also celebrating a huge pool of design and development ability and, most importantly, we’re showcasing what is possible for any business willing to take that step forward.” – Surrey Digital Awards.
In order to promote your business and reach consumers that spend an entire 24 hours a week online, you need to make sure that you have a viable social media strategy in place.
By posting unique and interesting content on your social media platforms, and by actively engaging with followers, you can start to turn this into a funnel for generating leads.
In order to stay on top of your social media strategy, it’s important to have some form of social media management software to do some of the heavy lifting. Software such as this is imperative for scheduling, tracking and monitoring social media content.
At its best, social media management software can help you not only plan your content months in advance, but also remain reactive by letting you tune into ongoing news stories or trending topics.
There are a whole bunch of social media management companies out there and all of them offer roughly the same sort of package but Hootsuite is the only one that offers an actually free service (as opposed to just a free trial period).
They do try to hide it on their website though so make sure you follow this link in order to get to the right page.
The free version of this software lets you:
Of course, there’s also a number of paid-for packages that you can buy from Hootsuite that give you access to a great number of services including higher ad spend budgets, automated post scheduling and custom analytics.
But if you’re a small business looking to get started, the free version of the software should be comprehensive enough to allow you to get your social media strategy in motion.
We’ve said before that the secret to a successful lead generation strategy is to keep analysing and refining your methods. Well, website tracking software is the best way to conduct this analysis.
By digging into the analytics of your visitors’ actions, you can start to gain a better picture of why people come to your site, what they want from it, what they dislike about it and how you can improve upon their experience next time.
There are a wide variety of services that can fall into the category of website tracking software, including heatmaps, funnels, user polls, surveys, visitor recordings and more.
Basically, any kind of software that collects data about the ways in which your visitors interact with your site can be considered website tracking software.
Whereas there are a multitude of smaller software companies that focus in on just one website tracking service, Hotjar offers an array of useful tools.
Hotjar tools include:
Hotjar’s free service is able to collect data from 2000 page views a day and will give you access to up to 300 visitor recordings and 3 heatmaps, forms, funnels, polls and surveys. Unlimited users can be added to your account and Hotjar will also store your data for a full year.
While we’d normally recommend free services when possible, it’s probably worth paying for Hotjar’s Plus plan to begin with.
For just under £25 a month you can collect data from 10,000 page views a day and have unlimited services and reports. Plus there’s even a 15-day free trial for you to test out whether you like their software or not.
Lead generation doesn’t have to be an expensive endeavour.
What’s important is that you put real effort into all of your interactions with potential leads - whether that’s through educational and informative blog posts, social media interactions or even just a chat on the phone.
If you believe in your business’ ability to help its customers then all you have to do is let that shine through.
Ultimately, these tools are just there to help you meet potential leads on their level. The rest is up to you.
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