We take a quick look at the Adobe Creative Cloud library feature, and how to use it to speed up your workflow!
A great way to save time while designing is by using Adobe’s built-in feature Creative Cloud Libraries. Adobe’s answer to asset managing is in every Adobe program that falls under the CC releases.
This feature allows users to drag in assets such as logos, graphics and images into the panel or by clicking on the plus symbol bottom left of the CC Libraries panel. It doesn’t stop there, you can add in colour swatches, text style, paragraph styles and even bodies of text.
It’s a great way to speed up your productivity by cutting out the time spent searching for those assets on your computer. You simply create a new library, name it, and your good to go!
The libraries are linked to your Adobe ID, so if you log into a new computer with your Adobe ID, it will bring those Assets across so you can start using the linked files on that computer.
Creative Cloud Libraries also allow users to Collaborate on a Library with other Adobe Users so as a team you can all add and use libraries together. When that yearly client comes around for some design work, you can be assured that your assets are in one easy place for you and your team to use.
Want to edit the asset? Just right-click on the asset in the file or double-click, and it will open that file up in Illustrator. There you can edit, save over or drag that edited asset into the Libraries panel. As long as you don’t save the file, it will keep the opened asset unchanged in your CC Library.
Want to use this awesome feature? Well, It’s usually located to the right of your workspace with the Adobe CC logo. If you can’t find the panel there navigate to the top bar and select Window>CC Libraries or Libraries.
In order to promote your business and reach consumers that spend an entire 24 hours a week online, you need to make sure that you have a viable social media strategy in place.
By posting unique and interesting content on your social media platforms, and by actively engaging with followers, you can start to turn this into a funnel for generating leads.
In order to stay on top of your social media strategy, it’s important to have some form of social media management software to do some of the heavy lifting. Software such as this is imperative for scheduling, tracking and monitoring social media content.
At its best, social media management software can help you not only plan your content months in advance, but also remain reactive by letting you tune into ongoing news stories or trending topics.
There are a whole bunch of social media management companies out there and all of them offer roughly the same sort of package but Hootsuite is the only one that offers an actually free service (as opposed to just a free trial period).
They do try to hide it on their website though so make sure you follow this link in order to get to the right page.
The free version of this software lets you:
Of course, there’s also a number of paid-for packages that you can buy from Hootsuite that give you access to a great number of services including higher ad spend budgets, automated post scheduling and custom analytics.
But if you’re a small business looking to get started, the free version of the software should be comprehensive enough to allow you to get your social media strategy in motion.
We’ve said before that the secret to a successful lead generation strategy is to keep analysing and refining your methods. Well, website tracking software is the best way to conduct this analysis.
By digging into the analytics of your visitors’ actions, you can start to gain a better picture of why people come to your site, what they want from it, what they dislike about it and how you can improve upon their experience next time.
There are a wide variety of services that can fall into the category of website tracking software, including heatmaps, funnels, user polls, surveys, visitor recordings and more.
Basically, any kind of software that collects data about the ways in which your visitors interact with your site can be considered website tracking software.
Whereas there are a multitude of smaller software companies that focus in on just one website tracking service, Hotjar offers an array of useful tools.
Hotjar tools include:
Hotjar’s free service is able to collect data from 2000 page views a day and will give you access to up to 300 visitor recordings and 3 heatmaps, forms, funnels, polls and surveys. Unlimited users can be added to your account and Hotjar will also store your data for a full year.
While we’d normally recommend free services when possible, it’s probably worth paying for Hotjar’s Plus plan to begin with.
For just under £25 a month you can collect data from 10,000 page views a day and have unlimited services and reports. Plus there’s even a 15-day free trial for you to test out whether you like their software or not.
Lead generation doesn’t have to be an expensive endeavour.
What’s important is that you put real effort into all of your interactions with potential leads - whether that’s through educational and informative blog posts, social media interactions or even just a chat on the phone.
If you believe in your business’ ability to help its customers then all you have to do is let that shine through.
Ultimately, these tools are just there to help you meet potential leads on their level. The rest is up to you.
Stay up to date with the latest marketing, web design, and branding tips and news.