Setting your root domain as the default domain in Webflow

2 min read time
Jonny Pathan
screenshot of webflow dialog

To redirect all traffic to your website to your root domain (https://yourwebsite.co.uk) on SSL hosting, you'll need a DNS provider that allows you to point root domains to a CNAME or ANAME record.

Providers such as GoDaddy (which we're using) don't provide this service, so for this guide, I'm going to show you how to use Cloudfare to get your root domain working without the www. 

E.g https://watb.co.uk

Step 1. Change your Nameservers

Head on over to https://www.cloudflare.com and set yourself up an account. Once you've entered your domain name and some details, you'll be asked to choose a plan. The free plan works perfectly well for what we need.

Screenshot of cloudfare website plans page

You'll get a summary of your current DNS records for your domain, just check they're all good and proceed to the next screen.

This is were you'll see the new nameservers you'll want to use. Copy those and head over to your domain name provider to change your current nameservers.

screenshot of cloudfare website nameservers page

As we're using GoDaddy, it's pretty straight forwards. Also, Cloudfare have instructions for most providers if you get stuck. Just click the "I need help changing my nameservers"

screenshot of godaddy's dns management page

Once you're all done, Cloudfare will automatically check to see if the change has been made, if not it will check again in 24hrs until it recognises the update.

Step 2. Update your DNS settings

screenshot of cloudfares DNS page

Now it's time to update your DNS records. 

Within your Cloudfare Dashboard, you'll want to head over to the DNS tab. From here, you'll want to add two records.

This part is really important, be sure to switch the orange cloud under status to just DNS (greyed out). You must turn off the orange cloud for this to work!
gif of adding a dns record in cloudfare

Add a CNAME Record

  • Add a CNAME record
  • Set the host to @
  • Set the value to: proxy-ssl.webflow.com

Add another CNAME record

  • Add a CNAME record
  • Set the host to www
  • Set the value to: proxy-ssl.webflow.com

Sweet, all done. Now some final changes in your Webflow dashboard.

Step 3. Set the default domain

Now, go back to the custom domain section of your project’s Hosting tab and click the home icon next to the root domain to set it as the default domain (hover over the domain name to see the icon).

screenshot of webflow hosting dashboard

Step 4. Verify the domain and publish the site

To verify that your DNS settings are correct, and that your domain is correctly pointing to Webflow, click check status under each of your domain names.

screenshot of webflow publish dialog

The final step is to simply publish your website. You should see your new custom domain in the publish dialog.

It may take up to 48 hours before changes are successfully made from your DNS host.

Social Media Management Software

In order to promote your business and reach consumers that spend an entire 24 hours a week online, you need to make sure that you have a viable social media strategy in place.

By posting unique and interesting content on your social media platforms, and by actively engaging with followers, you can start to turn this into a funnel for generating leads.

In order to stay on top of your social media strategy, it’s important to have some form of social media management software to do some of the heavy lifting. Software such as this is imperative for scheduling, tracking and monitoring social media content.

At its best, social media management software can help you not only plan your content months in advance, but also remain reactive by letting you tune into ongoing news stories or trending topics.

Screenshot of Hootsuite's homepage

We recommend: Hootsuite

There are a whole bunch of social media management companies out there and all of them offer roughly the same sort of package but Hootsuite is the only one that offers an actually free service (as opposed to just a free trial period).

They do try to hide it on their website though so make sure you follow this link in order to get to the right page.

The free version of this software lets you:

  • Manage up to three social media profiles from a choice of channels including Facebook, Twitter, Instagram, Pinterest and LinkedIn
  • Schedule up to 30 posts in advance at any point in time
  • Track follower growth, likes and comments
  • Integrate two RSS feeds in order to find and share compelling content
  • Access Hootsuite’s online help center and community forum

Of course, there’s also a number of paid-for packages that you can buy from Hootsuite that give you access to a great number of services including higher ad spend budgets, automated post scheduling and custom analytics.

But if you’re a small business looking to get started, the free version of the software should be comprehensive enough to allow you to get your social media strategy in motion.

Website Tracking Software

We’ve said before that the secret to a successful lead generation strategy is to keep analysing and refining your methods. Well, website tracking software is the best way to conduct this analysis.

By digging into the analytics of your visitors’ actions, you can start to gain a better picture of why people come to your site, what they want from it, what they dislike about it and how you can improve upon their experience next time.

There are a wide variety of services that can fall into the category of website tracking software, including heatmaps, funnels, user polls, surveys, visitor recordings and more.

Basically, any kind of software that collects data about the ways in which your visitors interact with your site can be considered website tracking software.

Screenshot of Hotjar's homepage

We recommend: Hotjar

Whereas there are a multitude of smaller software companies that focus in on just one website tracking service, Hotjar offers an array of useful tools.

Hotjar tools include:

  • Click, move, scroll, download and share heatmaps that can also be split by device type
  • Visitor recordings that allow you to replay sessions of real site visitors
  • Conversion funnels that identify on which page and at which step the most visitors are leaving your site
  • Form analysis that can help you to discover which fields take too long to fill, which are left blank and why your visitors abandon your form and page
  • A customizable widget that allows you to create pop-up feedback polls
  • Responsive surveys that can be distributed through web links and emails, or featured your site just before your visitors abandon the page in order to discover what their concerns are
  • The ability to recruit test users in order to get instant feedback on your site

Hotjar’s free service is able to collect data from 2000 page views a day and will give you access to up to 300 visitor recordings and 3 heatmaps, forms, funnels, polls and surveys. Unlimited users can be added to your account and Hotjar will also store your data for a full year.

While we’d normally recommend free services when possible, it’s probably worth paying for Hotjar’s Plus plan to begin with.

For just under £25 a month you can collect data from 10,000 page views a day and have unlimited services and reports. Plus there’s even a 15-day free trial for you to test out whether you like their software or not.

Remember

Lead generation doesn’t have to be an expensive endeavour.

What’s important is that you put real effort into all of your interactions with potential leads - whether that’s through educational and informative blog posts, social media interactions or even just a chat on the phone.

If you believe in your business’ ability to help its customers then all you have to do is let that shine through.

Ultimately, these tools are just there to help you meet potential leads on their level. The rest is up to you.

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