Working with Near Future Garden to promote renewable energies

2 mins
Jonny Pathan
John Snow the news reporter

We’ve been lucky enough to help out on this fantastic new project ‘Near Future Garden’ by long term WATB friend Deborah Scott Anderson, founder of Climate Gardens.

Near Future Garden is a Conceptual Garden at the RHS Hampton Court Flower Show 2016 from July 5th to 10th 2016. This environmental garden conveys the importance of using earth’s natural elements to ensure a low carbon future. Inspirational garden design has the potential to impact on its audience and Near Future Garden aims to influence the carbon footprint of 146,000 visitors to RHS Hampton 2016

Over the past few months NFG has been painting some inspirational feet with bright orange paint!

Near Future Garden is collecting the footprints of famous Climate Champions who share their vision for a low carbon future. These personal footprints have been made into wooden versions from a sustainably harvested oak tree and will feature on the Carbon Path of Near Future Garden at RHS Hampton Court 2016. WATB have helped the cause by designing and creating the banners to represent each footprint donated. Take a look below at some of the footprints so far:

Jon Snow, Journalist

Jon is among the most highly regarded newsmen of our time, renowned for his independence of mind and his unerring ability to get to the heart of the matter. He is best known as the longest-running presenter of Channel 4 News, which he has presented since 1989.

Jon Snow's footprint used in an Ad campaign to spread Climate change awareness

Julia Bradbury

Julia Bradbury is a well known TV presenter specialising in documentaries and consumer affairs. As well as the BBC1 series Watchdog she co-presented Countryfile with Matt Baker for 6 years

Julia Bradbury's footprint used in an Ad campaign to spread Climate change awareness
Julia Bradbury having her foot painted Orange for the photo of her placing a footprint down for the Ad campaign

Sir Tim Smit

Sir Tim Smit KBE is Executive Vice-Chairman, and Co-founder of the Award winning Eden Project.

Sir Tim Smit's footprint used in an Ad campaign to spread Climate change awareness

Juliet Davenport, OBE, Founder and CEO of Good Energy

Juliet is an exceptional renewable industry entrepreneur and Climate Champion since she has built Good Energy from scratch in 1999.

Juliet Davenport's footprint used in an Ad campaign to spread Climate change awareness
Juliet Davenport having her foot painted Orange for the photo of her placing a footprint down for the Ad campaign

You too can help Near Future Garden create the largest online gallery of footprint images to highlight that climate change is a collective problem.
Post your creative footprint images on Instagram using #nearfuturegarden to show support for reducing our carbon footprints towards a renewable future.

Find out more at http://nearfuturegarden.com/

Help Near Future Garden create the largest online gallery of footprints to highlight that climate change is a collective problem. Post your creative footprint images on Instagram using #nearfuturegarden to show support for reducing our carbon footprints towards a renewable future

Social Media Management Software

In order to promote your business and reach consumers that spend an entire 24 hours a week online, you need to make sure that you have a viable social media strategy in place.

By posting unique and interesting content on your social media platforms, and by actively engaging with followers, you can start to turn this into a funnel for generating leads.

In order to stay on top of your social media strategy, it’s important to have some form of social media management software to do some of the heavy lifting. Software such as this is imperative for scheduling, tracking and monitoring social media content.

At its best, social media management software can help you not only plan your content months in advance, but also remain reactive by letting you tune into ongoing news stories or trending topics.

Screenshot of Hootsuite's homepage

We recommend: Hootsuite

There are a whole bunch of social media management companies out there and all of them offer roughly the same sort of package but Hootsuite is the only one that offers an actually free service (as opposed to just a free trial period).

They do try to hide it on their website though so make sure you follow this link in order to get to the right page.

The free version of this software lets you:

  • Manage up to three social media profiles from a choice of channels including Facebook, Twitter, Instagram, Pinterest and LinkedIn
  • Schedule up to 30 posts in advance at any point in time
  • Track follower growth, likes and comments
  • Integrate two RSS feeds in order to find and share compelling content
  • Access Hootsuite’s online help center and community forum

Of course, there’s also a number of paid-for packages that you can buy from Hootsuite that give you access to a great number of services including higher ad spend budgets, automated post scheduling and custom analytics.

But if you’re a small business looking to get started, the free version of the software should be comprehensive enough to allow you to get your social media strategy in motion.

Website Tracking Software

We’ve said before that the secret to a successful lead generation strategy is to keep analysing and refining your methods. Well, website tracking software is the best way to conduct this analysis.

By digging into the analytics of your visitors’ actions, you can start to gain a better picture of why people come to your site, what they want from it, what they dislike about it and how you can improve upon their experience next time.

There are a wide variety of services that can fall into the category of website tracking software, including heatmaps, funnels, user polls, surveys, visitor recordings and more.

Basically, any kind of software that collects data about the ways in which your visitors interact with your site can be considered website tracking software.

Screenshot of Hotjar's homepage

We recommend: Hotjar

Whereas there are a multitude of smaller software companies that focus in on just one website tracking service, Hotjar offers an array of useful tools.

Hotjar tools include:

  • Click, move, scroll, download and share heatmaps that can also be split by device type
  • Visitor recordings that allow you to replay sessions of real site visitors
  • Conversion funnels that identify on which page and at which step the most visitors are leaving your site
  • Form analysis that can help you to discover which fields take too long to fill, which are left blank and why your visitors abandon your form and page
  • A customizable widget that allows you to create pop-up feedback polls
  • Responsive surveys that can be distributed through web links and emails, or featured your site just before your visitors abandon the page in order to discover what their concerns are
  • The ability to recruit test users in order to get instant feedback on your site

Hotjar’s free service is able to collect data from 2000 page views a day and will give you access to up to 300 visitor recordings and 3 heatmaps, forms, funnels, polls and surveys. Unlimited users can be added to your account and Hotjar will also store your data for a full year.

While we’d normally recommend free services when possible, it’s probably worth paying for Hotjar’s Plus plan to begin with.

For just under £25 a month you can collect data from 10,000 page views a day and have unlimited services and reports. Plus there’s even a 15-day free trial for you to test out whether you like their software or not.

Remember

Lead generation doesn’t have to be an expensive endeavour.

What’s important is that you put real effort into all of your interactions with potential leads - whether that’s through educational and informative blog posts, social media interactions or even just a chat on the phone.

If you believe in your business’ ability to help its customers then all you have to do is let that shine through.

Ultimately, these tools are just there to help you meet potential leads on their level. The rest is up to you.

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