We’ve been lucky enough to help out on this fantastic new project ‘Near Future Garden’ by long term WATB friend Deborah Scott Anderson, founder of Climate Gardens.
Near Future Garden is a Conceptual Garden at the RHS Hampton Court Flower Show 2016 from July 5th to 10th 2016. This environmental garden conveys the importance of using earth’s natural elements to ensure a low carbon future. Inspirational garden design has the potential to impact on its audience and Near Future Garden aims to influence the carbon footprint of 146,000 visitors to RHS Hampton 2016
Near Future Garden is collecting the footprints of famous Climate Champions who share their vision for a low carbon future. These personal footprints have been made into wooden versions from a sustainably harvested oak tree and will feature on the Carbon Path of Near Future Garden at RHS Hampton Court 2016. WATB have helped the cause by designing and creating the banners to represent each footprint donated. Take a look below at some of the footprints so far:
Jon is among the most highly regarded newsmen of our time, renowned for his independence of mind and his unerring ability to get to the heart of the matter. He is best known as the longest-running presenter of Channel 4 News, which he has presented since 1989.
Julia Bradbury is a well known TV presenter specialising in documentaries and consumer affairs. As well as the BBC1 series Watchdog she co-presented Countryfile with Matt Baker for 6 years
Sir Tim Smit KBE is Executive Vice-Chairman, and Co-founder of the Award winning Eden Project.
Juliet is an exceptional renewable industry entrepreneur and Climate Champion since she has built Good Energy from scratch in 1999.
You too can help Near Future Garden create the largest online gallery of footprint images to highlight that climate change is a collective problem.
Post your creative footprint images on Instagram using #nearfuturegarden to show support for reducing our carbon footprints towards a renewable future.
Find out more at http://nearfuturegarden.com/
In order to promote your business and reach consumers that spend an entire 24 hours a week online, you need to make sure that you have a viable social media strategy in place.
By posting unique and interesting content on your social media platforms, and by actively engaging with followers, you can start to turn this into a funnel for generating leads.
In order to stay on top of your social media strategy, it’s important to have some form of social media management software to do some of the heavy lifting. Software such as this is imperative for scheduling, tracking and monitoring social media content.
At its best, social media management software can help you not only plan your content months in advance, but also remain reactive by letting you tune into ongoing news stories or trending topics.
There are a whole bunch of social media management companies out there and all of them offer roughly the same sort of package but Hootsuite is the only one that offers an actually free service (as opposed to just a free trial period).
They do try to hide it on their website though so make sure you follow this link in order to get to the right page.
The free version of this software lets you:
Of course, there’s also a number of paid-for packages that you can buy from Hootsuite that give you access to a great number of services including higher ad spend budgets, automated post scheduling and custom analytics.
But if you’re a small business looking to get started, the free version of the software should be comprehensive enough to allow you to get your social media strategy in motion.
We’ve said before that the secret to a successful lead generation strategy is to keep analysing and refining your methods. Well, website tracking software is the best way to conduct this analysis.
By digging into the analytics of your visitors’ actions, you can start to gain a better picture of why people come to your site, what they want from it, what they dislike about it and how you can improve upon their experience next time.
There are a wide variety of services that can fall into the category of website tracking software, including heatmaps, funnels, user polls, surveys, visitor recordings and more.
Basically, any kind of software that collects data about the ways in which your visitors interact with your site can be considered website tracking software.
Whereas there are a multitude of smaller software companies that focus in on just one website tracking service, Hotjar offers an array of useful tools.
Hotjar tools include:
Hotjar’s free service is able to collect data from 2000 page views a day and will give you access to up to 300 visitor recordings and 3 heatmaps, forms, funnels, polls and surveys. Unlimited users can be added to your account and Hotjar will also store your data for a full year.
While we’d normally recommend free services when possible, it’s probably worth paying for Hotjar’s Plus plan to begin with.
For just under £25 a month you can collect data from 10,000 page views a day and have unlimited services and reports. Plus there’s even a 15-day free trial for you to test out whether you like their software or not.
Lead generation doesn’t have to be an expensive endeavour.
What’s important is that you put real effort into all of your interactions with potential leads - whether that’s through educational and informative blog posts, social media interactions or even just a chat on the phone.
If you believe in your business’ ability to help its customers then all you have to do is let that shine through.
Ultimately, these tools are just there to help you meet potential leads on their level. The rest is up to you.
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