Hello! Firstly, let me introduce myself: my name is Leanne and I am currently doing some work experience here with the friendly people at WATB.
I got in touch with WATB in May, seeking some relevant experience in web and graphic design, which was followed by a very welcoming interview. Having just finished my first year at the University of Kent studying Digital Arts, I am now lucky enough to be carrying out a placement here two days a week throughout the summer.
Already, I am feeling so much more confident in my work. For starters, I have learned a lot about graphic design that I didn’t know before – from learning new shortcuts and tools in the Adobe Creative Suite, to being taught, in detail, the difference between print and web. I have surprised myself by designing and coding a website (something I wasn’t 100% confident in before), whilst growing and expanding my knowledge of HTML and CSS. I have even been able to put my illustration skills to good use.
As you can see, I have already gained so much experience here at WATB. Learning about the principals of design in a lecture hall is one thing, but learning from people who are actually working with real clients in a working environment is a totally different and invaluable experience. I feel like I’ve learned more here about design and working in the industry in a month than I have in my entire first year of university (I say with the hope that my lecturers don’t see this)!
Not only all of the above, but everyone at the company is super friendly and willing to take time out to help me with problems and teach me new things. There is also a lot more tea involved in my day (which is always a good thing), and a great café just downstairs where we go for lunch.
In short, I’m having a great summer working here, and will be going back to university in September with a fresh, improved outlook on design and an impressive new section under ‘experience’ on my CV.
In order to promote your business and reach consumers that spend an entire 24 hours a week online, you need to make sure that you have a viable social media strategy in place.
By posting unique and interesting content on your social media platforms, and by actively engaging with followers, you can start to turn this into a funnel for generating leads.
In order to stay on top of your social media strategy, it’s important to have some form of social media management software to do some of the heavy lifting. Software such as this is imperative for scheduling, tracking and monitoring social media content.
At its best, social media management software can help you not only plan your content months in advance, but also remain reactive by letting you tune into ongoing news stories or trending topics.
There are a whole bunch of social media management companies out there and all of them offer roughly the same sort of package but Hootsuite is the only one that offers an actually free service (as opposed to just a free trial period).
They do try to hide it on their website though so make sure you follow this link in order to get to the right page.
The free version of this software lets you:
Of course, there’s also a number of paid-for packages that you can buy from Hootsuite that give you access to a great number of services including higher ad spend budgets, automated post scheduling and custom analytics.
But if you’re a small business looking to get started, the free version of the software should be comprehensive enough to allow you to get your social media strategy in motion.
We’ve said before that the secret to a successful lead generation strategy is to keep analysing and refining your methods. Well, website tracking software is the best way to conduct this analysis.
By digging into the analytics of your visitors’ actions, you can start to gain a better picture of why people come to your site, what they want from it, what they dislike about it and how you can improve upon their experience next time.
There are a wide variety of services that can fall into the category of website tracking software, including heatmaps, funnels, user polls, surveys, visitor recordings and more.
Basically, any kind of software that collects data about the ways in which your visitors interact with your site can be considered website tracking software.
Whereas there are a multitude of smaller software companies that focus in on just one website tracking service, Hotjar offers an array of useful tools.
Hotjar tools include:
Hotjar’s free service is able to collect data from 2000 page views a day and will give you access to up to 300 visitor recordings and 3 heatmaps, forms, funnels, polls and surveys. Unlimited users can be added to your account and Hotjar will also store your data for a full year.
While we’d normally recommend free services when possible, it’s probably worth paying for Hotjar’s Plus plan to begin with.
For just under £25 a month you can collect data from 10,000 page views a day and have unlimited services and reports. Plus there’s even a 15-day free trial for you to test out whether you like their software or not.
Lead generation doesn’t have to be an expensive endeavour.
What’s important is that you put real effort into all of your interactions with potential leads - whether that’s through educational and informative blog posts, social media interactions or even just a chat on the phone.
If you believe in your business’ ability to help its customers then all you have to do is let that shine through.
Ultimately, these tools are just there to help you meet potential leads on their level. The rest is up to you.
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