‘My First Week at WATB couldn’t have been more jam-packed.’

3 min read
Watb Team
Watb Logo

It’s my first week here at the amusing WATB office as their new Junior Marketing Officer, and the team have definitely been that: amusing.

The team have managed to pack in their full blown quirkiness in just one week, whilst also displaying their unique and refreshing work ethic. They work hard, putting as much care and attention in to each client’s project as the last, yet they still manage to balance this encouraging work ethic with simply having fun with what they do

Some of the Watb Team in a meeting

I’ll run through a few things that have definitely been amusing to watch so far, here’s hoping they come across as comical as they were in reality.

There was furniture moving at the beginning of the week, which essentially resulted in nothing much changing however, a white board did get hung up, so not a complete fail. Turning coat stands into tripods. Yes you read that correctly. We tried to shoot some office photos, and didn’t want to leave anybody out, so we used the coat stand (with a gorilla pod) as the tripod. It worked pretty well

Watb Coat Stand with Camera mounted on it

There has been plenty of banter, bets and quizzes between the team, something that continues throughout the working day. Each bet and banterous line seems to have a back-story and the team are eager to fill me in on these comical stories that tell the WATB history. These stories are rather endearing and definitely amusing (that word again), revealing something new about the team and company each time. Without my knowledge I had been involved in one of these playful bets regarding my arrival, although one of them was quite keen to let me in on what the bet was once they realised they had won. Essentially they were debating whether I would want two screens or one to work with. The answer was one, which resulted in one team player (the loser) being made the tea boy. This however is part of a much bigger game relating to tea that I am still trying to learn the rules of.

Tea Coaster

Although the team pack in a hefty amount of fun into the day, again like I said, their ethos to work hard for each individual client is of paramount importance to them, and something I have definitely loved becoming part off.  I was able to get stuck in to the job role, organising an overview for a specific company’s marketing plan, and was given the opportunity to run through this in a meeting with said client. Talk about getting chucked in at the deep end (but something that I have craved in a job since graduating from University). It has definitely been a challenging week, focusing on how to best achieve the client’s objectives, but the team have been supportive throughout, setting up help documents and willing to answer any question I have.

Their caring, amusing and hardworking ethic has kicked off my new job with a bang, increasing my excitement for the new challenges and rewarding work I will be getting involved with, working with the enthusiastic, amusing and lovely WATB team.

Social Media Management Software

In order to promote your business and reach consumers that spend an entire 24 hours a week online, you need to make sure that you have a viable social media strategy in place.

By posting unique and interesting content on your social media platforms, and by actively engaging with followers, you can start to turn this into a funnel for generating leads.

In order to stay on top of your social media strategy, it’s important to have some form of social media management software to do some of the heavy lifting. Software such as this is imperative for scheduling, tracking and monitoring social media content.

At its best, social media management software can help you not only plan your content months in advance, but also remain reactive by letting you tune into ongoing news stories or trending topics.

Screenshot of Hootsuite's homepage

We recommend: Hootsuite

There are a whole bunch of social media management companies out there and all of them offer roughly the same sort of package but Hootsuite is the only one that offers an actually free service (as opposed to just a free trial period).

They do try to hide it on their website though so make sure you follow this link in order to get to the right page.

The free version of this software lets you:

  • Manage up to three social media profiles from a choice of channels including Facebook, Twitter, Instagram, Pinterest and LinkedIn
  • Schedule up to 30 posts in advance at any point in time
  • Track follower growth, likes and comments
  • Integrate two RSS feeds in order to find and share compelling content
  • Access Hootsuite’s online help center and community forum

Of course, there’s also a number of paid-for packages that you can buy from Hootsuite that give you access to a great number of services including higher ad spend budgets, automated post scheduling and custom analytics.

But if you’re a small business looking to get started, the free version of the software should be comprehensive enough to allow you to get your social media strategy in motion.

Website Tracking Software

We’ve said before that the secret to a successful lead generation strategy is to keep analysing and refining your methods. Well, website tracking software is the best way to conduct this analysis.

By digging into the analytics of your visitors’ actions, you can start to gain a better picture of why people come to your site, what they want from it, what they dislike about it and how you can improve upon their experience next time.

There are a wide variety of services that can fall into the category of website tracking software, including heatmaps, funnels, user polls, surveys, visitor recordings and more.

Basically, any kind of software that collects data about the ways in which your visitors interact with your site can be considered website tracking software.

Screenshot of Hotjar's homepage

We recommend: Hotjar

Whereas there are a multitude of smaller software companies that focus in on just one website tracking service, Hotjar offers an array of useful tools.

Hotjar tools include:

  • Click, move, scroll, download and share heatmaps that can also be split by device type
  • Visitor recordings that allow you to replay sessions of real site visitors
  • Conversion funnels that identify on which page and at which step the most visitors are leaving your site
  • Form analysis that can help you to discover which fields take too long to fill, which are left blank and why your visitors abandon your form and page
  • A customizable widget that allows you to create pop-up feedback polls
  • Responsive surveys that can be distributed through web links and emails, or featured your site just before your visitors abandon the page in order to discover what their concerns are
  • The ability to recruit test users in order to get instant feedback on your site

Hotjar’s free service is able to collect data from 2000 page views a day and will give you access to up to 300 visitor recordings and 3 heatmaps, forms, funnels, polls and surveys. Unlimited users can be added to your account and Hotjar will also store your data for a full year.

While we’d normally recommend free services when possible, it’s probably worth paying for Hotjar’s Plus plan to begin with.

For just under £25 a month you can collect data from 10,000 page views a day and have unlimited services and reports. Plus there’s even a 15-day free trial for you to test out whether you like their software or not.

Remember

Lead generation doesn’t have to be an expensive endeavour.

What’s important is that you put real effort into all of your interactions with potential leads - whether that’s through educational and informative blog posts, social media interactions or even just a chat on the phone.

If you believe in your business’ ability to help its customers then all you have to do is let that shine through.

Ultimately, these tools are just there to help you meet potential leads on their level. The rest is up to you.

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