How to Add a Facebook Comments Section to your WordPress Website

3 min read
Watb Team
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Facebook comments can be installed on your blog posts and any other pages on your WordPress website. It allows your website visitors to quickly and easily post comments, questions and other insights which will increase blog engagement. Comments can also be used to identify ideas on how to optimise your blog posts or discover what new blog topics could be useful for your audience.

So let’s get straight into how you can add a Facebook comments section to your website and blog, specifically for WordPress sites, using a plugin. We estimate it will take about 10-20 minutes to complete this task.

Step 1 – Install the Plugin

Log in to your WordPress dashboard, go to Plugins > Add New. In the search field located in the top right of the dashboard search for “facebook comments”. Choose the “Facebook Comments” plugin and install, then activate it.

Install Plugin example

Step 2 – Create an App

Next up, once your on the application settings screen, click on the “Create an App to handle your comments” link to communicate with Facebook.

Creating an App example

Step 3 – Create an App ID

You’ll be directed to, from here click the green “Add a New App” button and fill in the relevant details. Now you will have your App ID.

Add an App example

Step 4 – Add your App ID to your Plugin

Copy and paste your App ID into the plugin. Check where this is in the screenshot below.

Add your App ID example

Once you’ve pasted in your ID (as below), you can then choose where you want comments to be enabled. Typically, if you only wanted a comments section on your posts, you would only tick “Singular Posts“. Once you’ve chosen your settings, hit save.

Singular Posts

Step 5 – Back to Facebook Developer Tools

Where not quite there yet, to get up and running fully you’ll need to let Facebook know where you intend to use their app. Go back to the Facebook developer tools interface, select: App Setup > Settings > Add Platform > Basic > Website.

Facebook Developer Tools Interface

Make sure the details you input match up with the plugin details, save the changes and you are good to go.

Plugin Details

You should now be able to see the Facebook comments section on your site. All comments are able to be moderated to keep those spammers at bay and there are a few more different settings in the Facebook Comments plugin which may be of interest, so it’s worth having a look around once set up.

Hopefully, that works for you but if you do have any problems please leave a question in our Facebook comments section below. Don’t forget to subscribe to our newsletter for more tips and tricks!

Facebook comments can be installed on your blog posts and any other pages on your WordPress website. It allows your website visitors to quickly and easily post comments, questions and other insights which will increase blog engagement.

Social Media Management Software

In order to promote your business and reach consumers that spend an entire 24 hours a week online, you need to make sure that you have a viable social media strategy in place.

By posting unique and interesting content on your social media platforms, and by actively engaging with followers, you can start to turn this into a funnel for generating leads.

In order to stay on top of your social media strategy, it’s important to have some form of social media management software to do some of the heavy lifting. Software such as this is imperative for scheduling, tracking and monitoring social media content.

At its best, social media management software can help you not only plan your content months in advance, but also remain reactive by letting you tune into ongoing news stories or trending topics.

Screenshot of Hootsuite's homepage

We recommend: Hootsuite

There are a whole bunch of social media management companies out there and all of them offer roughly the same sort of package but Hootsuite is the only one that offers an actually free service (as opposed to just a free trial period).

They do try to hide it on their website though so make sure you follow this link in order to get to the right page.

The free version of this software lets you:

  • Manage up to three social media profiles from a choice of channels including Facebook, Twitter, Instagram, Pinterest and LinkedIn
  • Schedule up to 30 posts in advance at any point in time
  • Track follower growth, likes and comments
  • Integrate two RSS feeds in order to find and share compelling content
  • Access Hootsuite’s online help center and community forum

Of course, there’s also a number of paid-for packages that you can buy from Hootsuite that give you access to a great number of services including higher ad spend budgets, automated post scheduling and custom analytics.

But if you’re a small business looking to get started, the free version of the software should be comprehensive enough to allow you to get your social media strategy in motion.

Website Tracking Software

We’ve said before that the secret to a successful lead generation strategy is to keep analysing and refining your methods. Well, website tracking software is the best way to conduct this analysis.

By digging into the analytics of your visitors’ actions, you can start to gain a better picture of why people come to your site, what they want from it, what they dislike about it and how you can improve upon their experience next time.

There are a wide variety of services that can fall into the category of website tracking software, including heatmaps, funnels, user polls, surveys, visitor recordings and more.

Basically, any kind of software that collects data about the ways in which your visitors interact with your site can be considered website tracking software.

Screenshot of Hotjar's homepage

We recommend: Hotjar

Whereas there are a multitude of smaller software companies that focus in on just one website tracking service, Hotjar offers an array of useful tools.

Hotjar tools include:

  • Click, move, scroll, download and share heatmaps that can also be split by device type
  • Visitor recordings that allow you to replay sessions of real site visitors
  • Conversion funnels that identify on which page and at which step the most visitors are leaving your site
  • Form analysis that can help you to discover which fields take too long to fill, which are left blank and why your visitors abandon your form and page
  • A customizable widget that allows you to create pop-up feedback polls
  • Responsive surveys that can be distributed through web links and emails, or featured your site just before your visitors abandon the page in order to discover what their concerns are
  • The ability to recruit test users in order to get instant feedback on your site

Hotjar’s free service is able to collect data from 2000 page views a day and will give you access to up to 300 visitor recordings and 3 heatmaps, forms, funnels, polls and surveys. Unlimited users can be added to your account and Hotjar will also store your data for a full year.

While we’d normally recommend free services when possible, it’s probably worth paying for Hotjar’s Plus plan to begin with.

For just under £25 a month you can collect data from 10,000 page views a day and have unlimited services and reports. Plus there’s even a 15-day free trial for you to test out whether you like their software or not.


Lead generation doesn’t have to be an expensive endeavour.

What’s important is that you put real effort into all of your interactions with potential leads - whether that’s through educational and informative blog posts, social media interactions or even just a chat on the phone.

If you believe in your business’ ability to help its customers then all you have to do is let that shine through.

Ultimately, these tools are just there to help you meet potential leads on their level. The rest is up to you.

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