We relaunch Inspect & Adapt for Geoff Watts, the UK’s leading Scrum trainer

2 min read
Jonny Pathan
Geoff Watts, mid discussion

We’re extremely pleased to announce the relaunch of Geoff Watts’ new website. Bags of new features, tools, resources, and course booking functions; It’s a real monster behind the scenes.

Making a website for one of the most experienced and respected agile and leadership coaches in the world, is a daunting task, let me tell you. Someone who knows so much about working methodology, team dynamics and project workflow, peering into your own workflow can be intimidating! Having said all that, working with Geoff has been a great experience. With regular input along the way, and a very open-mind, we were always going to end up working well together.

Inpect and Adapt website
“Making a website for one of the most experienced and respected agile and leadership coaches in the world, is a daunting task, let me tell you.”
Wordpress Dashboard

We decided to build the website on WordPress, a content management system that we use the most, and feel is very easy to use for our clients.

Geoff needed a way to control all of his resources easily, so we built out a WordPress dashboard with clear sections so that he and his team could easily add, edit and update content whenever they like.

There’s loads of different resource types too, so making sure we could support them all was a must.

Geoff Watt's Podcasts
Geoff’s pubcasts!

We also had the joy of designing some unique icons for Inspect & Adapt, creating graphics that symbolise a service/product brings it’s own challenges, but with the help of Geoff and his team we developed a series of icons that can be used throughout the website.

Inspect and Adapt Icons
Icons for Inspect and Adapt

Here’s Geoff asking his own Twitter followers for input on the new website, and offering them a free book (which has now finished btw!). This is just one example of Geoff’s approach to projects, and user feedback – Something we’re fully in support of.

Geoff Watt's Social Media

You can view our case-study here for more imagery and information: Inspect & Adapt – Case Study, or go straight to the website here: inspectandadapt.com

We’ve worked on many projects with Geoff now, and we hope that continues for a long time.

p.s If you’re a business owner, make sure to follow Geoff on Twitter for some great insights!

Social Media Management Software

In order to promote your business and reach consumers that spend an entire 24 hours a week online, you need to make sure that you have a viable social media strategy in place.

By posting unique and interesting content on your social media platforms, and by actively engaging with followers, you can start to turn this into a funnel for generating leads.

In order to stay on top of your social media strategy, it’s important to have some form of social media management software to do some of the heavy lifting. Software such as this is imperative for scheduling, tracking and monitoring social media content.

At its best, social media management software can help you not only plan your content months in advance, but also remain reactive by letting you tune into ongoing news stories or trending topics.

Screenshot of Hootsuite's homepage

We recommend: Hootsuite

There are a whole bunch of social media management companies out there and all of them offer roughly the same sort of package but Hootsuite is the only one that offers an actually free service (as opposed to just a free trial period).

They do try to hide it on their website though so make sure you follow this link in order to get to the right page.

The free version of this software lets you:

  • Manage up to three social media profiles from a choice of channels including Facebook, Twitter, Instagram, Pinterest and LinkedIn
  • Schedule up to 30 posts in advance at any point in time
  • Track follower growth, likes and comments
  • Integrate two RSS feeds in order to find and share compelling content
  • Access Hootsuite’s online help center and community forum

Of course, there’s also a number of paid-for packages that you can buy from Hootsuite that give you access to a great number of services including higher ad spend budgets, automated post scheduling and custom analytics.

But if you’re a small business looking to get started, the free version of the software should be comprehensive enough to allow you to get your social media strategy in motion.

Website Tracking Software

We’ve said before that the secret to a successful lead generation strategy is to keep analysing and refining your methods. Well, website tracking software is the best way to conduct this analysis.

By digging into the analytics of your visitors’ actions, you can start to gain a better picture of why people come to your site, what they want from it, what they dislike about it and how you can improve upon their experience next time.

There are a wide variety of services that can fall into the category of website tracking software, including heatmaps, funnels, user polls, surveys, visitor recordings and more.

Basically, any kind of software that collects data about the ways in which your visitors interact with your site can be considered website tracking software.

Screenshot of Hotjar's homepage

We recommend: Hotjar

Whereas there are a multitude of smaller software companies that focus in on just one website tracking service, Hotjar offers an array of useful tools.

Hotjar tools include:

  • Click, move, scroll, download and share heatmaps that can also be split by device type
  • Visitor recordings that allow you to replay sessions of real site visitors
  • Conversion funnels that identify on which page and at which step the most visitors are leaving your site
  • Form analysis that can help you to discover which fields take too long to fill, which are left blank and why your visitors abandon your form and page
  • A customizable widget that allows you to create pop-up feedback polls
  • Responsive surveys that can be distributed through web links and emails, or featured your site just before your visitors abandon the page in order to discover what their concerns are
  • The ability to recruit test users in order to get instant feedback on your site

Hotjar’s free service is able to collect data from 2000 page views a day and will give you access to up to 300 visitor recordings and 3 heatmaps, forms, funnels, polls and surveys. Unlimited users can be added to your account and Hotjar will also store your data for a full year.

While we’d normally recommend free services when possible, it’s probably worth paying for Hotjar’s Plus plan to begin with.

For just under £25 a month you can collect data from 10,000 page views a day and have unlimited services and reports. Plus there’s even a 15-day free trial for you to test out whether you like their software or not.

Remember

Lead generation doesn’t have to be an expensive endeavour.

What’s important is that you put real effort into all of your interactions with potential leads - whether that’s through educational and informative blog posts, social media interactions or even just a chat on the phone.

If you believe in your business’ ability to help its customers then all you have to do is let that shine through.

Ultimately, these tools are just there to help you meet potential leads on their level. The rest is up to you.

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