Find out where your business is listed online

3 min read
Watb Team
An open Laptop with the Google home page

Do you want to find out what business directory listings you have? Maybe you’re changing your business address and want to make sure your listings are consistent on all platforms? Here’s a few of our favourite methods to find out where you’re listed.

1 – Use Yells Business Directory Listings Scan


Visit https://business.yell.com/connect/ and fill in your address and basic details. Hit scan and around 20-30 listings will appear with a note on whether you have a listing on that website. This is a good starting point and helps as a reminder to change the more popular areas first such as Facebook, Yell and Google Local Business Listings.

Watb Yell Directory Listing Scan

Note – With this method, you do need to be aware that Yell may contact you offering their services and the paid version of their business directory listing scan… Boring!

2 – Google advanced search

Google can be utilised in less mainstream ways to find the results you want. For example, if you type in your search query with quote marks around it, Google will see that as an exact match search which means the results will show websites which match exactly to how you have written your query. This narrows down the number of results which will be more likely to be what you’re looking for.

You query will look something like this.

Watb Google Search Phone Number

In this example, we have searched for the exact phone number of WATB. This came up with 156 results from various websites where our business is listed.

A few searches to try include:

“[business name]” + [road/building name]

Watb Business Building and Name

Directory + “[business name]”

Watb Directory Business Name

“[business phone number]”

Watb Business Telephone Number

3 – Utilise your SEO Software to monitor backlinks

We are a big fan of Ahrefs here at WATB (other SEO software available). It allows us to do many things, one of which is to quickly find out what websites are linking to our target website. Using this method, we can download a spreadsheet of all websites linking to our target domain and assess which ones are business listings to update.

Ahrefs example
Ahrefs, showing us any new backlinks

NOTE: This method only shows up the websites which have links to your own website. So, it leaves out the directories which do not link to your website.

Why do we put our businesses on directory websites? Why is it so important to keep them updated?

Having directory listings offers a few benefits, such as:

  • Directories help users to find your business and website, which can lead to enquires
  • The links from legitimate directory website listings should help with increasing your websites power.
  • If you have inconsistent details online such as phone numbers, address etc. your customers may get confused and be unable to contact you. That’s potentially a lost sale.

Finding and updating business listings is definitely a lengthy and arduous task, but it’s worth doing, especially if any of your major details change.

Final Tip – Keep a list of what sites you are on, especially if you take the time to go through this process. It will make everything much quicker the second time around.

These are only a few ways of finding out where your business is listed online. If you do have any other suggestions, please leave a comment below.

PS – Don’t forget to subscribe to our newsletter for more tips on how you can grow your business online.

If you type in your search query with quote marks around it, Google will see that as an exact match search which means the results will show websites which match exactly to how you have written your query.

Social Media Management Software

In order to promote your business and reach consumers that spend an entire 24 hours a week online, you need to make sure that you have a viable social media strategy in place.

By posting unique and interesting content on your social media platforms, and by actively engaging with followers, you can start to turn this into a funnel for generating leads.

In order to stay on top of your social media strategy, it’s important to have some form of social media management software to do some of the heavy lifting. Software such as this is imperative for scheduling, tracking and monitoring social media content.

At its best, social media management software can help you not only plan your content months in advance, but also remain reactive by letting you tune into ongoing news stories or trending topics.

Screenshot of Hootsuite's homepage

We recommend: Hootsuite

There are a whole bunch of social media management companies out there and all of them offer roughly the same sort of package but Hootsuite is the only one that offers an actually free service (as opposed to just a free trial period).

They do try to hide it on their website though so make sure you follow this link in order to get to the right page.

The free version of this software lets you:

  • Manage up to three social media profiles from a choice of channels including Facebook, Twitter, Instagram, Pinterest and LinkedIn
  • Schedule up to 30 posts in advance at any point in time
  • Track follower growth, likes and comments
  • Integrate two RSS feeds in order to find and share compelling content
  • Access Hootsuite’s online help center and community forum

Of course, there’s also a number of paid-for packages that you can buy from Hootsuite that give you access to a great number of services including higher ad spend budgets, automated post scheduling and custom analytics.

But if you’re a small business looking to get started, the free version of the software should be comprehensive enough to allow you to get your social media strategy in motion.

Website Tracking Software

We’ve said before that the secret to a successful lead generation strategy is to keep analysing and refining your methods. Well, website tracking software is the best way to conduct this analysis.

By digging into the analytics of your visitors’ actions, you can start to gain a better picture of why people come to your site, what they want from it, what they dislike about it and how you can improve upon their experience next time.

There are a wide variety of services that can fall into the category of website tracking software, including heatmaps, funnels, user polls, surveys, visitor recordings and more.

Basically, any kind of software that collects data about the ways in which your visitors interact with your site can be considered website tracking software.

Screenshot of Hotjar's homepage

We recommend: Hotjar

Whereas there are a multitude of smaller software companies that focus in on just one website tracking service, Hotjar offers an array of useful tools.

Hotjar tools include:

  • Click, move, scroll, download and share heatmaps that can also be split by device type
  • Visitor recordings that allow you to replay sessions of real site visitors
  • Conversion funnels that identify on which page and at which step the most visitors are leaving your site
  • Form analysis that can help you to discover which fields take too long to fill, which are left blank and why your visitors abandon your form and page
  • A customizable widget that allows you to create pop-up feedback polls
  • Responsive surveys that can be distributed through web links and emails, or featured your site just before your visitors abandon the page in order to discover what their concerns are
  • The ability to recruit test users in order to get instant feedback on your site

Hotjar’s free service is able to collect data from 2000 page views a day and will give you access to up to 300 visitor recordings and 3 heatmaps, forms, funnels, polls and surveys. Unlimited users can be added to your account and Hotjar will also store your data for a full year.

While we’d normally recommend free services when possible, it’s probably worth paying for Hotjar’s Plus plan to begin with.

For just under £25 a month you can collect data from 10,000 page views a day and have unlimited services and reports. Plus there’s even a 15-day free trial for you to test out whether you like their software or not.

Remember

Lead generation doesn’t have to be an expensive endeavour.

What’s important is that you put real effort into all of your interactions with potential leads - whether that’s through educational and informative blog posts, social media interactions or even just a chat on the phone.

If you believe in your business’ ability to help its customers then all you have to do is let that shine through.

Ultimately, these tools are just there to help you meet potential leads on their level. The rest is up to you.

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