Easily create beautiful images without using Photoshop

3 min read
Watb Team
Canva logo design

Having professional and good quality images is really important when promoting your business online. It’s all the small details that catch the audience’s attention. If an image isn’t eye catching, you can bet your bottom dollar that people will ignore it and move on to something else.

We get it.

You don’t have time to take your own photographs, it takes time to create the perfect set up and lighting. What’s more, you definitely don’t have the time to invest in learning Photoshop in order to edit your images.

Not to worry, the internet has answers to all of your social media imagery needs.

Finding images…

There are a few ways to get images, you can either use a paid service like Shutterstock and license them, or you can use a free to use service such as unsplash.com, who offer images and photos that are not copyright protected, and available for anyone to use, for any reason, without needing to pay a fee. They’re a part of the Creative Commons Zero Licence which means you are allowed to use images for commercial use.

Unsplash website
Unsplash.com – Really good, easy to use!

Canva – your new photo editing best friend

If you haven’t already, you need to visit Canva. It is a free app you can use to edit photos and make them unique. It also allows you to write your own text over any chosen image, choose many different fonts, sizes, and colours to suit your style.

Here’s an example:

Social media (particularly Instagram) posts that link to your blog can benefit from having a strong image with a snippet of text, this can be done in Canva really easily and look really professional, see below.

Canva Example
This is Canva

Click and drag shapes and lines

There is a selection of ‘elements’ for you to use as well. These are basically different ‘stickers’ to use on your designs. It also gives you a wide variety of filters to choose from, for example a pre-set button to make a picture black and white, or if you’d prefer, you can simply edit them yourself whichever way you desire.

Canva Example
This is also Canva

Selecting the ‘size’ of the image is super easy.

Instagram, Facebook and Twitter display images differently, preferring different crops and sizes. Canva offers the ability to select what size picture you’re wanting to create and it will crop the image for you. If you’re happy with a certain layout you’ve created you can save it and come back to it at any time. This way you can use the layout as a template, changing the text and photo for any new pictures you wish to create.

There is a ‘magic resize’ feature which you can see demonstrated in the video below. It does require a premium account though, which is just under a tenner a month, but the time it saves is well worth the cost.

Canva does have its limitations

Although Canva is great for social media imagery, and images for the web. Business cards, posters and leaflets that you wish to get printed is another story, this is when you may want to think about hiring a professional… Ahem…

Just keeping in mind that ‘the small details count’ will help you to keep moving forward with your images and design ideas. Hopefully these tips will help you create eye catching, shareable posts for your social media!

Having professional and good quality images is really important when promoting your business online. It’s all the small details that catch the audience’s attention. If an image isn’t eye catching, you can bet that people will ignore it and move on to something else.

Social Media Management Software

In order to promote your business and reach consumers that spend an entire 24 hours a week online, you need to make sure that you have a viable social media strategy in place.

By posting unique and interesting content on your social media platforms, and by actively engaging with followers, you can start to turn this into a funnel for generating leads.

In order to stay on top of your social media strategy, it’s important to have some form of social media management software to do some of the heavy lifting. Software such as this is imperative for scheduling, tracking and monitoring social media content.

At its best, social media management software can help you not only plan your content months in advance, but also remain reactive by letting you tune into ongoing news stories or trending topics.

Screenshot of Hootsuite's homepage

We recommend: Hootsuite

There are a whole bunch of social media management companies out there and all of them offer roughly the same sort of package but Hootsuite is the only one that offers an actually free service (as opposed to just a free trial period).

They do try to hide it on their website though so make sure you follow this link in order to get to the right page.

The free version of this software lets you:

  • Manage up to three social media profiles from a choice of channels including Facebook, Twitter, Instagram, Pinterest and LinkedIn
  • Schedule up to 30 posts in advance at any point in time
  • Track follower growth, likes and comments
  • Integrate two RSS feeds in order to find and share compelling content
  • Access Hootsuite’s online help center and community forum

Of course, there’s also a number of paid-for packages that you can buy from Hootsuite that give you access to a great number of services including higher ad spend budgets, automated post scheduling and custom analytics.

But if you’re a small business looking to get started, the free version of the software should be comprehensive enough to allow you to get your social media strategy in motion.

Website Tracking Software

We’ve said before that the secret to a successful lead generation strategy is to keep analysing and refining your methods. Well, website tracking software is the best way to conduct this analysis.

By digging into the analytics of your visitors’ actions, you can start to gain a better picture of why people come to your site, what they want from it, what they dislike about it and how you can improve upon their experience next time.

There are a wide variety of services that can fall into the category of website tracking software, including heatmaps, funnels, user polls, surveys, visitor recordings and more.

Basically, any kind of software that collects data about the ways in which your visitors interact with your site can be considered website tracking software.

Screenshot of Hotjar's homepage

We recommend: Hotjar

Whereas there are a multitude of smaller software companies that focus in on just one website tracking service, Hotjar offers an array of useful tools.

Hotjar tools include:

  • Click, move, scroll, download and share heatmaps that can also be split by device type
  • Visitor recordings that allow you to replay sessions of real site visitors
  • Conversion funnels that identify on which page and at which step the most visitors are leaving your site
  • Form analysis that can help you to discover which fields take too long to fill, which are left blank and why your visitors abandon your form and page
  • A customizable widget that allows you to create pop-up feedback polls
  • Responsive surveys that can be distributed through web links and emails, or featured your site just before your visitors abandon the page in order to discover what their concerns are
  • The ability to recruit test users in order to get instant feedback on your site

Hotjar’s free service is able to collect data from 2000 page views a day and will give you access to up to 300 visitor recordings and 3 heatmaps, forms, funnels, polls and surveys. Unlimited users can be added to your account and Hotjar will also store your data for a full year.

While we’d normally recommend free services when possible, it’s probably worth paying for Hotjar’s Plus plan to begin with.

For just under £25 a month you can collect data from 10,000 page views a day and have unlimited services and reports. Plus there’s even a 15-day free trial for you to test out whether you like their software or not.


Lead generation doesn’t have to be an expensive endeavour.

What’s important is that you put real effort into all of your interactions with potential leads - whether that’s through educational and informative blog posts, social media interactions or even just a chat on the phone.

If you believe in your business’ ability to help its customers then all you have to do is let that shine through.

Ultimately, these tools are just there to help you meet potential leads on their level. The rest is up to you.

Related Posts

Posts you may also like