We come up with an array of different ideas to enhance the office look and reflect our overall work/fun balance on a daily basis. Albeit, some of these ideas can’t be developed due to cost, practicality or time, the creativity and vision of them is something to be admired.
The team have suggested huge flat screen monitors hanging from the ceiling to monitor real time social media, as well as giant cut out cardboard pictures of our faces and horses (not sure the reasons behind this one, but it was shut down immediately; rightly so).
Although most ideas are dismissed before they can become a reality, we recently had one absolutely brilliant idea to create an ‘Instagram Polaroid Wall’, which quite naturally reflected how we like to share the life of WATB. We love taking photos and sharing the design, developing and marketing work we do. We also take photos of our lovely clients and our daily ongoings (check them all out on our Instagram here if you haven’t already).
To showcase this aspect of WATB best, we came up with the idea to simply print out these photos onto a Polaroid style template and then hang them on a feature wall – we’ve chosen the first wall you see as you walk into our office.
Engaging with our clients is an important part of what we do and this wall will do exactly that; engage with them. Having the photos on the entrance wall will not only allow clients to see it immediately, but it will enable them to really check out the photos and read the captions.
The wall not only reflects our brand values and ideologies, but it also adds to the quirkiness of our office. The concept is essentially a revamped version of hanging certificates or testimonials from clients you’ve worked with on the wall. This alternative way to relate to clients displays our fun side and reflects our brand, enhancing the clients experience with us as the Instagram Polaroid wall acts as a quick visual snippet into what WATB are, do and can offer them.
Using a standard size photo paper (6×4) made this an easy task. We knew the paper would work with the printer and we knew the paper would be cheap. We knocked out a template in Adobe Indesign that mimicked a Polaroid so we could batch print a bunch of photos at one time. We did this by creating a 86x98mm picture frame 8mm from the left and top, which roughly gave us a good size. From there, we’ve just been dropping in photos at will.
An amazing, interesting and fun feature wall that tells your company stories in an engaging way; fun for both us and clients as we continue to add to the wall.
In order to promote your business and reach consumers that spend an entire 24 hours a week online, you need to make sure that you have a viable social media strategy in place.
By posting unique and interesting content on your social media platforms, and by actively engaging with followers, you can start to turn this into a funnel for generating leads.
In order to stay on top of your social media strategy, it’s important to have some form of social media management software to do some of the heavy lifting. Software such as this is imperative for scheduling, tracking and monitoring social media content.
At its best, social media management software can help you not only plan your content months in advance, but also remain reactive by letting you tune into ongoing news stories or trending topics.
There are a whole bunch of social media management companies out there and all of them offer roughly the same sort of package but Hootsuite is the only one that offers an actually free service (as opposed to just a free trial period).
They do try to hide it on their website though so make sure you follow this link in order to get to the right page.
The free version of this software lets you:
Of course, there’s also a number of paid-for packages that you can buy from Hootsuite that give you access to a great number of services including higher ad spend budgets, automated post scheduling and custom analytics.
But if you’re a small business looking to get started, the free version of the software should be comprehensive enough to allow you to get your social media strategy in motion.
We’ve said before that the secret to a successful lead generation strategy is to keep analysing and refining your methods. Well, website tracking software is the best way to conduct this analysis.
By digging into the analytics of your visitors’ actions, you can start to gain a better picture of why people come to your site, what they want from it, what they dislike about it and how you can improve upon their experience next time.
There are a wide variety of services that can fall into the category of website tracking software, including heatmaps, funnels, user polls, surveys, visitor recordings and more.
Basically, any kind of software that collects data about the ways in which your visitors interact with your site can be considered website tracking software.
Whereas there are a multitude of smaller software companies that focus in on just one website tracking service, Hotjar offers an array of useful tools.
Hotjar tools include:
Hotjar’s free service is able to collect data from 2000 page views a day and will give you access to up to 300 visitor recordings and 3 heatmaps, forms, funnels, polls and surveys. Unlimited users can be added to your account and Hotjar will also store your data for a full year.
While we’d normally recommend free services when possible, it’s probably worth paying for Hotjar’s Plus plan to begin with.
For just under £25 a month you can collect data from 10,000 page views a day and have unlimited services and reports. Plus there’s even a 15-day free trial for you to test out whether you like their software or not.
Lead generation doesn’t have to be an expensive endeavour.
What’s important is that you put real effort into all of your interactions with potential leads - whether that’s through educational and informative blog posts, social media interactions or even just a chat on the phone.
If you believe in your business’ ability to help its customers then all you have to do is let that shine through.
Ultimately, these tools are just there to help you meet potential leads on their level. The rest is up to you.
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