How to add a custom checkbox to your WooCommerce checkout page for free

2 min read
Jonny Pathan
A person working on a laptop surrounded by wedding paraphernalia

UPDATE AUGUST 2018:
ACF For Woocommerce has been discontinued - This tutorial no longer works. Look out fot a new tutorial soon.

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Recently I needed to add an age verification checkbox to a client’s website checkout page. The website uses WooCommerce, and there are a few options out there to achieve this.

Age Verification Checkbox
  1. Code it yourself. This is fine if there is a child theme in place and you're happy editing code
  2. Using WooCommerce Checkout Ad-Ons. Again, fine if you want to pay the $49 for the plugin/ (We had no budget left, otherwise may have used this instead) https://woocommerce.com/products/woocommerce-checkout-add-ons/
  3. Use Advanced Custom Fields and ACF for WooCommerce to achieve the same result for free.

Important: This article assumes you have WooCommerce already running.

So we’re gonna look at number 3. As I mentioned, we were out of budget but wanted to make sure we could implement this requirement. Here’s how to set it up.

Step 1.

Install and activate Advanced Custom Fields.

I won’t go into the depths of ACF, and how it’s quite frankly awesome. That’s for another post. If you get time, click on the link above and take a look around.

Screenshot of Wordpress Dashboard
Plugins > Add New

Step 2.

Install and activate ACF for Woocommerce. This little bad-boy ties up WooCommerce and ACF neatly for you.

Screenshot of Wordpress ACF for WooCommerce Plugin
Plugins > Add New

Step 3.

Jump over to the ACF settings page (Custom Fields, in the left-hand column of your WP dashboard), and click add new field group. Give your custom field a title. I went with ‘I confirm I am over 18 years old’.

ACF for WooCommerce Settings
Add new field group

Step 4.

Click on the ‘+ Add Field’ button.

ACF for WooCommerce Add Field
Edit field group

Now you’ll need to fill in the required fields.

Field label will appear on the front-end so make sure you name this as you want your customers to see it!

Set your field type to ‘Checkbox’ and give your field a name too. I went with ‘check_box’.

Fill out your field instructions, again your users will see this so let them know what they’re agreeing or disagreeing to.

Required? Yes or No.

Choices: Assuming like I, you only want your user to select yes, or select no, you’ll need to specify a value and a label, for example: ‘yes : I confirm I am over 18 years old.’

Location: You can set up rules to determine when to show the field group. I went with the settings below ‘Show this field group if checkout is equal to Review order before submit’. The idea being users have to check this box before placing an order.

ACF for WooCommerce Location Rules
Location

Step 5.

Publish.

That’s all folks. Now when a user is about to place an order, they’ll have to confirm that they are over 18 before they do.

ACF Wooommerce Plugin Screenshot

Social Media Management Software

In order to promote your business and reach consumers that spend an entire 24 hours a week online, you need to make sure that you have a viable social media strategy in place.

By posting unique and interesting content on your social media platforms, and by actively engaging with followers, you can start to turn this into a funnel for generating leads.

In order to stay on top of your social media strategy, it’s important to have some form of social media management software to do some of the heavy lifting. Software such as this is imperative for scheduling, tracking and monitoring social media content.

At its best, social media management software can help you not only plan your content months in advance, but also remain reactive by letting you tune into ongoing news stories or trending topics.

Screenshot of Hootsuite's homepage

We recommend: Hootsuite

There are a whole bunch of social media management companies out there and all of them offer roughly the same sort of package but Hootsuite is the only one that offers an actually free service (as opposed to just a free trial period).

They do try to hide it on their website though so make sure you follow this link in order to get to the right page.

The free version of this software lets you:

  • Manage up to three social media profiles from a choice of channels including Facebook, Twitter, Instagram, Pinterest and LinkedIn
  • Schedule up to 30 posts in advance at any point in time
  • Track follower growth, likes and comments
  • Integrate two RSS feeds in order to find and share compelling content
  • Access Hootsuite’s online help center and community forum

Of course, there’s also a number of paid-for packages that you can buy from Hootsuite that give you access to a great number of services including higher ad spend budgets, automated post scheduling and custom analytics.

But if you’re a small business looking to get started, the free version of the software should be comprehensive enough to allow you to get your social media strategy in motion.

Website Tracking Software

We’ve said before that the secret to a successful lead generation strategy is to keep analysing and refining your methods. Well, website tracking software is the best way to conduct this analysis.

By digging into the analytics of your visitors’ actions, you can start to gain a better picture of why people come to your site, what they want from it, what they dislike about it and how you can improve upon their experience next time.

There are a wide variety of services that can fall into the category of website tracking software, including heatmaps, funnels, user polls, surveys, visitor recordings and more.

Basically, any kind of software that collects data about the ways in which your visitors interact with your site can be considered website tracking software.

Screenshot of Hotjar's homepage

We recommend: Hotjar

Whereas there are a multitude of smaller software companies that focus in on just one website tracking service, Hotjar offers an array of useful tools.

Hotjar tools include:

  • Click, move, scroll, download and share heatmaps that can also be split by device type
  • Visitor recordings that allow you to replay sessions of real site visitors
  • Conversion funnels that identify on which page and at which step the most visitors are leaving your site
  • Form analysis that can help you to discover which fields take too long to fill, which are left blank and why your visitors abandon your form and page
  • A customizable widget that allows you to create pop-up feedback polls
  • Responsive surveys that can be distributed through web links and emails, or featured your site just before your visitors abandon the page in order to discover what their concerns are
  • The ability to recruit test users in order to get instant feedback on your site

Hotjar’s free service is able to collect data from 2000 page views a day and will give you access to up to 300 visitor recordings and 3 heatmaps, forms, funnels, polls and surveys. Unlimited users can be added to your account and Hotjar will also store your data for a full year.

While we’d normally recommend free services when possible, it’s probably worth paying for Hotjar’s Plus plan to begin with.

For just under £25 a month you can collect data from 10,000 page views a day and have unlimited services and reports. Plus there’s even a 15-day free trial for you to test out whether you like their software or not.

Remember

Lead generation doesn’t have to be an expensive endeavour.

What’s important is that you put real effort into all of your interactions with potential leads - whether that’s through educational and informative blog posts, social media interactions or even just a chat on the phone.

If you believe in your business’ ability to help its customers then all you have to do is let that shine through.

Ultimately, these tools are just there to help you meet potential leads on their level. The rest is up to you.

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