Dear fellow web developers and web owners. Please stop doing the following, and every internet user will thank you.
I like the speed my mouse scrolls at. I like being in control of scrolling, mostly because I generally…like being in control. Scroll jacking takes this away and dictates to me how to move through the page. It’s kind of like a driverless autonomous car in that the motion is out of your control.
Except that driverless cars are cool and provide obvious benefits whereas scroll jacking is just god-damn annoying.
The number of times I visit a mobile site and whilst browsing, a massive modal suddenly appears out of nowhere. Usually, it has a very tiny close button. And every time, I just click back and visit another site. Awkward.
This article complains about web issues too, including automatic modals. And then it gives you one. Ho-ho!
Whilst reading an article the other day on my phone, the text suddenly started moving! An advert then slithered its way in between the two lines of text I was reading. I’m not totally against advertising and I accept it’s needed, but interrupting me whilst I am reading and actually moving the text that I’m reading is a step too far. It’s intrusive and ruins the enjoyment of your content. Just stop doing it
People still do this? If only there was another way to access your code and content….oh yeah – dev tools. Awkward.
Seriously though – disabling right-click and/or view source isn’t going to stop anyone that wants to steal your content from doing so. You’d be best off just not putting on the open web anything you’re not comfortable with being grabbed and copied.
It also doesn’t acknowledge that right-click context menus have necessary purposes beyond copying, such as accessibility, printing, reloading and browser navigation.
Not all are bad, but the ones that pop-up in your face and ask you to give your feedback on a site you have been browsing for 30 seconds. Yeah, those ones. They’re pretty damn annoying. They should go away.
Whilst browsing the internet for a Christmas present for my nephew, I visited a site that auto-played a video on every page, with sound. Needless to say, I got bored of it very quickly and took my business elsewhere. Again, it’s an issue of control, take the control out of the hands of your user and your website quickly becomes very annoying to use.
In order to promote your business and reach consumers that spend an entire 24 hours a week online, you need to make sure that you have a viable social media strategy in place.
By posting unique and interesting content on your social media platforms, and by actively engaging with followers, you can start to turn this into a funnel for generating leads.
In order to stay on top of your social media strategy, it’s important to have some form of social media management software to do some of the heavy lifting. Software such as this is imperative for scheduling, tracking and monitoring social media content.
At its best, social media management software can help you not only plan your content months in advance, but also remain reactive by letting you tune into ongoing news stories or trending topics.
There are a whole bunch of social media management companies out there and all of them offer roughly the same sort of package but Hootsuite is the only one that offers an actually free service (as opposed to just a free trial period).
They do try to hide it on their website though so make sure you follow this link in order to get to the right page.
The free version of this software lets you:
Of course, there’s also a number of paid-for packages that you can buy from Hootsuite that give you access to a great number of services including higher ad spend budgets, automated post scheduling and custom analytics.
But if you’re a small business looking to get started, the free version of the software should be comprehensive enough to allow you to get your social media strategy in motion.
We’ve said before that the secret to a successful lead generation strategy is to keep analysing and refining your methods. Well, website tracking software is the best way to conduct this analysis.
By digging into the analytics of your visitors’ actions, you can start to gain a better picture of why people come to your site, what they want from it, what they dislike about it and how you can improve upon their experience next time.
There are a wide variety of services that can fall into the category of website tracking software, including heatmaps, funnels, user polls, surveys, visitor recordings and more.
Basically, any kind of software that collects data about the ways in which your visitors interact with your site can be considered website tracking software.
Whereas there are a multitude of smaller software companies that focus in on just one website tracking service, Hotjar offers an array of useful tools.
Hotjar tools include:
Hotjar’s free service is able to collect data from 2000 page views a day and will give you access to up to 300 visitor recordings and 3 heatmaps, forms, funnels, polls and surveys. Unlimited users can be added to your account and Hotjar will also store your data for a full year.
While we’d normally recommend free services when possible, it’s probably worth paying for Hotjar’s Plus plan to begin with.
For just under £25 a month you can collect data from 10,000 page views a day and have unlimited services and reports. Plus there’s even a 15-day free trial for you to test out whether you like their software or not.
Lead generation doesn’t have to be an expensive endeavour.
What’s important is that you put real effort into all of your interactions with potential leads - whether that’s through educational and informative blog posts, social media interactions or even just a chat on the phone.
If you believe in your business’ ability to help its customers then all you have to do is let that shine through.
Ultimately, these tools are just there to help you meet potential leads on their level. The rest is up to you.
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